The office move is now a thing of the past, and we’re now pretty much settled in to our new surroundings. Much to the design team’s relief the leaflet design can continue uninterrupted for the foreseeable future. Having said that, kudos to them, they managed to still meet their deadlines despite operating around cardboard boxes, electricians and the odd internet blackout.
As life continues for Brightside Print & Design on our new floor, it raises the question of what’s next or even, what’s on the horizon? Ultimately, there’s not an obvious answer. The majority of our work is not penciled into the diary. Yes there’s publications that we prepare for such as prospectuses or annual reports that we produce for our clients every year but that’s based on having pleased them the year before. On the whole the industry is pretty unpredictable and a lot more competitive than it was, let’s say ten years ago.
Needless to say the economic downturn has played a huge factor in the unpredictability but it has always been moderately unpredictable. On the topic of economics though, it could quite easily be argued that companies such as ourselves are a litmus test for the economy.
I’ll explain, what the first thing a company does when it enters troubled waters? It looks at were it can make savings, tighten it’s belt and just become a more generally streamlined machine. The first thing to be sacrificed is its output in print and graphic design, and the last is its sales team because if you’re not bringing money in you’re going to cease to function. Therefore, when times are hard companies such as printers and graphic design agencies will be one of the first industries to notice when a country’s economy is beginning to struggle.
Having said that, there is a silver lining to this debate, whilst we’re first in, that also means that we’re first out. We’re in prime position to sense when confidence is beginning to return. The services that we supply become in demand when companies begin to see a light at the end of the tunnel. Hopefully that’s what is being experience at the moment. After all there’s a lot happening in London that people have to be optimistic about.
The London Olympics is going to have an undoubted positive impact and that’s being coupled with the Queen’s Diamond Jubilee. In 2012, London is going to be a jolly place to work in, there’s going to be a huge influx of tourists and London companies will be geared up and prepared. They will have turned to companies such as ourselves for leaflet design or just general printing purposes and while on that topic this is a design we’ve just produced for the Army:
If you require or are planning to require these services then contact us and we’ll help you develop you new marketing campaign.