In all likelihood, you will be aware that the world has taken many steps towards going digital. Books can be purchased and downloaded for e readers, and you can download magazines from app stores and read them on the web. Nonetheless, although digital media is an exciting and emerging trend, traditional print will always have its’ place. The print industry is so huge, from business cards to car wraps to packaging and more. In today’s world, print is still extremely important
Printing companies have existed for hundreds of years, and they have made more technological advances than any other industry. Over the centuries, printers have been fundamental in bringing about social change. In the Middle Ages, scribes used to handwrite information onto parchment paper. This all changed in 1458 though, when the transition was made to the first ever printing press, designed by Johannes Gutenberg. This equipment offered movable type for numbers, letters and punctuation. For the next four centuries, this same equipment (with only a few minor modifications) continued to be used.
During the late nineteenth century, the steam press was invented. This replaced manually operated equipment and facilitated a more effective printing method. Often, rich individuals ordered engraved announcements and invitations, whilst news companies utilized the equipment to produce circulars and newspapers.
By the mid twentieth century, more advanced printing tools had been manufactured, so books and magazines were mass produced and sold very quickly. Businesses used printers to create posters and flyers to advertise special offers. Live entertainment shows, like theatre productions and circuses, turned to printing companies for marketing materials to promote their various performances.
Since the start of the twenty-first century, printers in London have used technologically sophisticated equipment to service the needs of many different businesses. In particular, digital printing is among the most notable advancements in print technology. This technique offers high quality, economical printing that only used to be possible with big budget printing methods. Digital printing allows you to specify the exact quantity of prints you want, so you don’t have to order a minimum quantity of prints. Also, it is easy to make changes to prints that have been digitally produced.
With digital printing, the artwork goes straight to press from computer files. The four primary colours of cyan, black, magenta and yellow are used for the printing. This type of printing is not just restricted to photographic paper, it can be done on a broad array of materials with different weights and thicknesses. These materials include mesh, vinyl, film and canvas — and it can be done even on certain textiles.
Normally, with traditional printing, chemicals and film plates are a standard part of the procedure. In contrast, digital document files require no further preparation before the final printing is done. This ensures that digital printing is more eco friendly than other printing methods, which is important to many modern businesses.
Also, digital prints are much quicker to produce, compared to printing in the old fashioned way. The process is very simple and only requires a minimal set up, so lots of the usual, traditional steps can be eliminated completely. Naturally, this saves a great deal of time and money for the customer. Nowadays, most printers in London can deliver high quality work in far shorter time periods.
Digital printing is perfect for print on demand, fine art printing and variable data printing. Along with laser and inkjet, some of the other techniques utilize dye sublimation (for photo realistic, high quality proofing prints), thermal autochrome (particularly for digital photographs), thermal wax and solid ink. Typically, this means that book printing and other printing projects can be completed to your precise specifications.
The manner in which digital information can be updated and stored means that digital printing is well suited to customers, who only want a small to medium number of prints. Digital data is much easier to manage and manipulate, so printing projects can be smoothly coordinated. It is a straightforward matter to design customized messages for different audiences, and then change the messages where appropriate.
This is particularly useful for creating adverts and other marketing campaigns. With digital printing, the same business could easily craft four different messages to four different demographics. This enables them to avoid wasting any of their budget, because all of their promotional efforts will be super targeted and specifically designed for a particular audience.
All businesses, both small and big, depend on printers London services as a key element of their advertising strategies. A good printing company can provide many resources. This includes postcards, stationery, banners, flyers, posters, announcements, business cards, and several other marketing materials that businesses need to be successful.
Furthermore, these days, many printing companies offer high tech printing services, like QR (quick response) codes. These consist of miniature squares of code which, when scanned by a smart phone or tablet, direct users to an online special offer, such as a free or discounted product, or customer loyalty points. Most businesses use QR codes on postcard direct mail campaigns, to attract customers to their premises. Generally, to qualify for the offer, customers will have to bring the postcard with them to the premises. It is easy to track the effectiveness of these types of campaigns. This is because the cards are collected at the point of redemption, and can be tallied up against the number of postcards that were mailed out.
All in all, the large number of services provided by expert printers in London allows the economy to prosper, because these services are a key factor in the success of many businesses. Digital printing brings printing work to life, because the images are striking and in high definition. It is possible to design eye catching graphics, logos and messages that both educate and appeal to customers. A picture paints a thousand words, and a well crafted digital picture can capture thousands of new customers for all types of businesses. Hence, it is no exaggeration to say that the printing industry is the lifeblood of modern commerce.