Postcards have advantages and disadvantages that make them more appealing to the public as we try to convert or solve those disadvantages. Here are some of the pros as well as cons of postcards given below:
PROS
● Sales/Promotion - Postcards are an excellent way to remind customers about your product and services and also a good way to influence new people.
● Create a Campaign - If you want to make people aware of your brand or want to spread knowledge about something, Go for postcards as they can convey your message to everyone.
● Better than mailing? - Yes! You heard it right; it is better than mailing in many ways as postcards can target broad audiences as it doesn't require Email Ids and can also convince new consumers.
● Attract people attentions - An attractive Postcard or a billboard will always grab people's attention while walking, driving, or in a car without getting irritated or disturbed.
● Durable -Postcards and billboards are durable and seen by people where the internet is unavailable, and chances of error are low rather than online mailing.
● Don't irritate - Well, we all hate online ads while we enjoy youtube videos or just buffering on the internet, but on the other hand, postcards and billboards don't irritate and disturb us.
CONS
● Budget friendliness - Mostly purchasing a billboard or renting one costs a lot and is very expensive, which can affect your budget and also doesn't guarantee you customers, which is a big problem.
● Limited space - Billboards and postcards have limited space, meaning you have to convey your message in that space only and should be understood by everyone who sees it.
● Can't target a specific audience - Mails and online ads can target specific audiences interested in your product and services, and this technique is also cost-efficient.
All these are some glimpses of postcards and billboard marketing which make it a better way to advertise and to make people aware.