Brightside Print & Design Ltd has many academic institutions for whom we produce prospectuses. These include academies, schools and colleges. Our attention to detail has enabled us to grow this market.
It makes us particularly proud to number many academic organisations amongst our clients. We share with them the desire to produce work that should be of the highest standards, both visually and literally.
We can broadly categorise prospectuses into two categories: one that companies use to describe their financial security to prospective buyers, interested in purchasing their shares or equities, and the other that educational institutes send to prospective students. The former contains details about the financial statistics of the company involved, its past performance, and plans regarding their future growth. Educational institutions depend on the latter to attract students to their institutions. Simply collating together sheets of printed sheets containing information about the company or the institute will not serve the purpose of attracting the attention of investors or students respectively. This is why one needs to consider different factors during the prospectus printing process. We shall discuss about prospectuses of educational institutions, which are tougher to create when compared to those of financial organizations that comprise of just a few pages.
You need to pay attention to several factors during prospectus printing. This includes the quality, opacity, size, colour, and GSM (grams per square metre) of the paper used, the family and size of font employed for composing the text, the DPI (dots per inch) involved while scanning the images used in the prospectus, and the hue of the text. You also need to pay extra attention to the binding process employed as well as the paper used for the front and rear cover of the prospectus as well as including a transparent polyvinyl sheet on the front and back to protect the prospectus from water.
Traditionally, printers suggest A4 sized sheets (8.267 in x 11.692 in) for printing prospectuses, as one can easily store them in standard office file folders. Hence, there is no need for you to deviate from this pattern. Use white paper between 130gsm to 150gsm for the documents and 200gsm for the cover. The thickness of the polyvinyl sheet should be approximately 100 microns. Opt for a good bond paper with sufficient opacity so that text printed on one side of a page does not show on the other side.
Offset presses are suitable for long print runs. However, if you plan to print a limited quantity of brochures, opt for the digital printing process. Most presses have blank prospectus templates. Therefore, you can supply the raw text to them in .txt or .rtf format. Do not forget to mark the end of each page. It is best to choose a bold sans serif font for headlines and sub heads and serif fonts for the text.
Instead of opting for saddle stitch binding go for spiral binding since this allows the reader to place the opened prospectus flat on its back, allowing for easy reading. Always include a bookmark (a sheet of cardboard, attached to the spiral with a nylon thread) to allow the reader to mark the page they want to revert to later.
Ensure that you include a table of content immediately after the introduction page. This allows readers to easily locate the page containing a particular topic.
Grab the attention of prospective students and ensure that they join your institution by providing them with neat and presentable information by entrusting its prospectus printing task to a professional printing agency.