USEFUL PRINTING INFORMATION & TERMINOLOGY
QUANTITY: How many do you need? It is a good idea to list three quantities for a printing quote, as the unit pricing is better once the printing press is running.
PAGINATION: Remember, a single piece of paper has two sides and therefore is two pages. This affects the number of sheets used.
TRIM SIZE FOLDED: The size of the item that you are printing once folded.
FLAT/SPREAD SIZE: This is the flat and final trimmed size before folding. Printers require the width as the first dimension given.
TEXT STOCK: Is the lighter weight paper stock. If there were not a separate cover, then this would be the only paper used (i.e. a 'self cover') or if there is a separate heavier cover used in the printing, then this would refer to the inside paper.
COVER STOCK: Heavier card type stock and also used for the printing of the outside four pages of your printed item, should it be different from the text when printing. If it is not, then your printed item is a 'self cover'.
TEXT INK: Ink that is used for the printing of the inner pages. This is described by the number of printing inks you require and the two numbers used are separated by a slash sign /. If the front of your piece has 4 colours and the back has 1, then your piece would be described as 4/1 or 'four over one'. CMYK (cyan, magenta, yellow and black) is for process printing, such as colour photos and Pantone® inks also known as spot colour, or PMS stands for Pantone Matching System. (Note: always count on a slight variation of colour from paper to paper and press to press.
COVERAGE: The amount of ink covering the printed page. Always let the printing company know if large solid areas of 100% ink exists on the page.
BLEEDS: The ink prints to the very edge of the paper. When using 'bleeds' you must allow for the art to extend 5mm beyond the page border when printing.
DESIGN: Combining your type, images, colours, logo and other items into a finished eye-pleasing piece.
DIE SCORE OR CUT: A 'steel rule' die is manufactured, which is composed of thin pieces of steel that will be used to stamp a line or rule on the printed materiel. To die cut is to cut the printed piece almost like a cookie cutter. An example of this is a 'pocket folder'.
SADDLE STITCH: Two staples added to the center of the piece on the fold line. This is a typical magazine printing bind.
PERFECT BIND: A squared off edge and glued pages define this bindery type. An example is a typical 'pocket' book printing.
PERFORATE: Creation of holes either by die or a bindery rolling process for tear outs or coupons.
HOLES: Punching or die cutting holes to allow for binder or other use.
FOIL: To stamp with a metal die a material onto the paper. If the foil touches ink on the piece or is raised by embossing, it is called 'registering'.
EMBOSS: To die stamp the paper from the rear in order to create a raised effect. The opposite is to de-emboss and stamp from the front of the paper in order to create a lowered effect.