A brochure can be designed based on how you intend to use it; is the brochure for a specific time frame or for a longer period? Short term brochures may include detailed and specific information, whereas a long term brochure may be very broad and just used to promote the business without displaying too much information that over time may change. An example of this would be price lists – if your business has a price review periodically but you need a long term brochure you may not want to include the price list and ask potential customers to contact you for further information. Short term brochures may be used when the content may change frequently such as seasonal products on offer or improved and updated stock.
Our designers provide professional brochure design advice
Different designs and styles play an essential part when targeting your market. Understanding your target audience can help to design your brochure. There are many styles available; professional, modern, minimum, arty, boutique to name just a few. A well established brand may only need a minimum style as many people are aware of the business already and so less detail is needed. If the main purpose of your brochure is to promote your business, you may only need a few pictures and a broad description of your business – these can be used long term and can include general information about your service and business. Professional brochures can offer a lot more content and can have numerous pages detailing specific information. An example of this maybe a school that is preparing to enrol another year of students and they want to provide the parents with detailed information on how the school has been performing, government Ofsted reports, all of which can be printed in one brochure enabling the parents to have all the information to hand.
Colour brochures design needs to appeal to your audience
Some businesses require a lot of information to be available in the brochure – customers may generally already be aware of the business and what it offers but require further detailed information. Some businesses create colour brochures for general browsing, and little content and eye catching pictures are perfect for this. Too much detail can sometimes be an overload and may deter the customer from contacting you – again, understanding your target audience and the means of your brochure will help to decide your design.
How to get started to have a professionally designed brochure
Here at Brightside Print and Design Ltd we can help to design your brochure based on your business requirements. For a simple process, we ask that you supply us with any specific content and images and we will send you a sample spread for your approval. We will liaise with you and tweak your design until you are happy with the final proof. If you do not have specific images, we can source these for you. Once we have designed your brochure we can also offer a brochure printing service to complete the task. Our Print Management team can offer experience and knowledge when creating your brochure and you can have full confidence we will promote your business in the best possible way!