SEO Glossary

Keywords

Keywords are the words used on search engines to search for a site. It is important, therefore, that these words are identified and built into your site. Use your keywords throughout your content, on Facebook, Twitter, blogs, etc.
 

Website Optimisation

This is the practise of ensuring that the website is working to its maximum potential – being found on all the major search engines. Much time and energy is involved in keeping abreast of the changing circumstances which affect this process.  


Technical Analysis

Your website may look great, but 'behind the scenes' it may be a disaster in terms of being easily found. We address this problem to ensure that the site is built correctly to ensure maximum exposure.
 

Ranking Assessment

Keeping you informed of your website's position on the various seach engines.
 

Premium Directories

Submitting your site to the various directories that are nowadays available. This assists in the search and presence of your website.


Link Building

The more links you have, the easier it is for your site to be found. 'Spiders' find the trail, follow it, and pass it on to the relevant search engines.
 

Creating Articles and Marketing

By submitting an article that contains as many relevant keyboards as possible to article directories, the exposure of you website increases.
 

Google Maps

By inserting your business or organisation on Google Maps you increase the viewing of your site. It costs money, as much as you wish to pay, but it does help getting your website seen.
 

Facebook and Twitter

More and more, both Facebook and Twitter are becoming 'must have' inclusions on your website. The more exposure your site gets, the more it moves up the ranking.
 

Blog Creation

An excellent tool to communicate with your clients or members