ProFaM, a company specialising in fertility preservation and menopause delay chose Brightside to develop their branding and website from scratch. This entire project was completed within one month.
Commencing with the creation an open and attractive logo with a natural sense of female empowerment. Their brief was given to their dedicated Account Manager and Senior Designer in the comfort of ProFaM’s offices. After which, several concept designs were produced along with colour palettes. Upon receipt of their feedback we developed the concepts they preferred and from there the branding began to evolve by naturally flowing into the company’s stationery. Once finalised, we supplied them with branding guidelines for them to use in house, ensuring their staff could keeping the branding consistent on projects in the future.
The same process was then followed for the development of the website. However, other factors had to be taken into consideration. For example, the ease of navigation and site’s search engine optimization. A dummy test site prior to launch was manufactured for the customer to keep track of all progress as well making the process of providing feedback much simpler.
Upon completion, the websites when then seamlessly switched overnight.