Annual Report Printing Costs

There are many aspects to consider when calculating your annual report printing costs. The good news is that Brightside can offer you a first class service to suit your budget and specifications where other companies vying for your business might not be able to offer, given the recent explosion of print-on-demand services.

Annual reports can be printed using a digital printing process which can be cheaper than other commercial options like: Lithographic, or offset, printing. While traditional lithographic printing can be cheaper for high-volume runs, and produces a higher quality result, digital printing is cheaper and quicker for small orders.

Here's a tip: when working out the total cost of printing an annual report, don't forget to include the set-up costs, as these can make the total cost vary considerably.

The next basic cost is the paper size, number of pages, and amount of colours to be used in the print process. Typically, annual reports are A4, or A5 as these are relatively cost-effective to both print and send out to recipients. Colours can range from using a single colour (i.e. black) through varying degrees of colour intensity right up to full CMYK colour, which can to be the most expensive depending of other factors.

Paper choice will also feed into both the annual report printing costs and the options available for binding. The more complex the assembled result, the more expensive it can be. For example, at one end of the scale there are simple folded brochure style reports, usually an A4 printed in landscape, and folded down the middle, resulting in an A5 sized document. The other end of the spectrum might be a full colour perfect bound magazine style report, which will give the impression of a prestige organisation.

Luckily, in between there are many choices of paper and binding. For example, if you're after a prestige look and feel, but without spending too much, you might consider full colour glossy front and back, with a black and white interior, printed on A4 paper, but with a spiral binding. The other binding option that is popular for annual reports that are less than around 64 pages is a method called saddle stitching. This uses staples along the spine of the report to hold the pages together, and is a cost-effective method of producing a bound document.

It is also important to select the right kind of stock paper to use inside and out. The annual report printing costs will increase with heavier, or more glossy paper, as will the postal rate to send them. Mixing paper types (between the cover and content) is a good way to achieve a quality feel at a lower price point. Any quality printer will be able to cope with variations, and while offering slightly heavier stock for the cover is standard practice, more complex variations with inserts and plastic covers will tend to push up the quote.

A final note: printing an annual report isn't, on the face of it, any different from other kinds of offset or digital printing. However, it's an important document, usually a short-run printing job, and as such it's worth taking to a specialist print shop, and spending a little bit more to get a good result.